756 Queen St. East (basement), Toronto ON, 

p:647-299-3151 ---  e: robcroxford@mac.com

*All images c. Rob Croxford. All rights reserved.

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Arcade Series
During the 1950’s-70’s the pinball machine was a reflection of what was happening in society. Arcade games, through entertainment, dealt with issues related to the Cold War, space exploration and even feminism. The physical look of the pinball machine has always been about spectacle. The flashing lights, the sounds and sights of extraordinary worlds have an incredible and ageless appeal. Simply put, the arcade game is social commentary wrapped up in spectacular and entertaining package. It is this realization that has led me to the concept of re-creating arcade games as art to be viewed within a gallery setting. I want to use the visual appeal of the spectacle to draw attention to the truths of the present. As an artist, I am drawn to the idea of education though entertainment. What better way to start a conversation about society than through the pop culture phenomenon of the pinball machine? Each work of art is designed, built and painted by hand and uses materials that have been repurposed. This clever use of recycled materials adds an additional environmental depth to each piece. Each of the art-pieces, like the games they emulate, is meant to both entertain and inform the viewer.
 
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